The Skillery: Branding and Marketing for the Food Industry – POSTPONED
I’m excited to announce that next Monday, April 27th, I’ll be a part of a panel discussion on branding and marketing for the food industry. The discussion will be ideal for anyone starting, growing or considering a food-based business in Nashville. If that’s you, I would love to see you there!
This event has been POSTPONED. I will update this post with a new date once it is set.
6:30 – 7:30 p.m.
Food branding specialist Jesse Goldstein (Food Sheriff) will moderate a panel discussion on the topic of branding and marketing for the food industry. Panelists include:
- Jeni Britton Bauer, Jeni’s Splendid Ice Creams
- Dawn Craig, Nola Snacks
- Stephen and Jessica Rose, The Peach Truck
- Beth Sachan (that’s me!), Goo Goo Cluster
- Joel Anderson, Anderson Design Group
7:30-8:30 p.m.
Ice Cream Social sponsored by Jeni’s Splendid Ice Creams – yum!!!
LOCATION:
Nashville Farmers’ Market, Market House
900 Rosa Parks Blvd
Nashville, TN 37208
COST
Non-Member Cost: $25
Skillery Member Cost: $10
For more information on the speakers, the event itself, and to register, click HERE!
This post reminded me of how my team and I had to learn quickly on the fly — from choosing colors to storytelling about the origin of ingredients — because otherwise you simply get lost among thousands of similar offers. Then, when we started to scale up and look for new channels to attract customers, we faced the need to test different geos — and that’s where the open resource came in handy. It turned out that the logic of promoting financial offers (where the focus is on a solvent audience and quick decisions) translates surprisingly well to our niche: the same countries with a high interest in investing in themselves often actively buy quality food and lifestyle products. Now we are consciously targeting similar regions — and conversions have gone up significantly.
Last time in Dubai, after a long day of meetings, I wanted a spot where the nightlife felt alive and a bit more open-minded. A colleague who’s been around longer casually mentioned some clubs attract a glamorous, mixed crowd including professionals from the escort scene. Curious, I looked it up and found SOT Dubai best nightclub for escorts highlighted as a top pick — elegant, high-energy, great music, and that subtle vibe where connections happen naturally. Went there once, and yeah, the atmosphere was electric without feeling forced. Perfect if you’re after something upscale yet exciting.