Gotta Get a Goo Goo


Goo Goo Clusters have been in my life for as long as I can remember. Some of my earliest childhood memories include shopping trips with my mom, in which she would pick one up as a treat at the dime store (yes, DIME store…I’m that old!)

If you’re from the South, you’ve most likely experienced a Goo Goo, and if you haven’t, you need to. This delicious cluster of gooey caramel, marshmallow and roasted peanuts covered in rich milk chocolate has been made in Nashville since 1912 by Standard Candy Company, and is even considered to be the first combination candy bar ever made. While it has been a favorite in our family for many years, it’s not always easy to find. If you’ve got a Kroger or Cracker Barrel nearby, then you’re all set. If not, they may be more elusive. Hopefully, that’s all about to change.

A while back, through the power of Twitter, I met Lance Paine, the EVP of Goo Goo Clusters. What I found out from him had me giddy with excitement…. Goo Goo has been revamped! This little Southern confection is finally getting the attention it so rightly deserves. The whole story of the ingredient changes and packaging redesign can be found in this wonderful Tennessean article by Jennifer Justus, so I’ll let you go there to read all about it.



As a part of the relaunch, the Goo Goo website is also in the midst of an overhaul and next month there will be a store locator added so everyone across the country will be able to find retail outlets selling Goo Goos near them.

The new retro-style packaging (which I adore!) will begin rolling out very soon too, because the first ones came off the line just a few weeks ago. If you’re in Nashville and attending Taste of Music City on June 4th, be on the lookout for Goo Goo Clusters there, as they are one of the sponsors of the event and samples should be plentiful!

Now for a big announcement involving me. This weekend I’m heading to Washington, D.C. to attend Eat Write Retreat as an “Ambassador” for Goo Goo Cluster!

EWR is an intensive learning weekend for food writers and bloggers, so what better place to get the word out about the revamp of a candy that is near and dear to my heart? While I’m taking advantage of all the classes and demos at the conference, I’ll be able to help educate the other attendees about the improvements to Goo Goo Cluster and what makes them so special. (And of course I’ll have plenty of samples because we all know that tasting is believing.)

When I come back I just might have some special treats to share with some of you as well…. hint, hint ;-)