As I explained last week, I’m kicking off my new Twitter series, “Tweet Me Right!” by showing some love to the Nashville restaurant I believe is a shining example for all businesses using Twitter: Amerigo! (or in Twitter speak, @AmerigoWestEnd)
So why did I choose @AmerigoWestEnd? Here’s a laundry list of reasons I think he rocks, including some of his actual tweets:
1) Supports Other Local Restaurants
“Occasionally, AmerigoWestEnd will give a thumbs up to other local restaurants. Tonight’s props: Whiskey Kitchen. Nice job, guys. Enjoyed it!”
2) Generous with Giveaways
In just a few short months, @AmerigoWestEnd has given out multiple gift certificates. Here are just a couple of the tweets:
“Time’s up. I will give out FIVE $25 gift certs to the first FIVE DMs I get. GO! (if you have won before, please let some newbies win!)”
“I’m feeling charitable. A gift certificate to the first three people that Direct Message me. Starting….Now!”
3) Market Research
You don’t have to be a marketing genius to know this is smart.
“Focus group time: What is the price range you generally spend on a glass of wine in a restaurant?”
4) Supporting Worthy Causes
It’s not all about me, me, me. It’s great to see businesses bucking up for charities.
“Please join Amerigo in supporting Share Our Strength’s Dine Out For America Sept 20-26. We are donating a portion of our sales for the week.”
“Link for info on Dine Out: http://tinyurl.com/6lz5lq Many great restaurants in town are also supporting this worthy cause. Eat out!”
“Great night last night! BUSY! Did you know you can make reservations through our website? amerigo.net”
“We haven’t made too big of a production out of it but we are now serving brunch on Saturdays, too. 11 – 2.”
“Joel has cooked up all kinds of infusions lately. Mango habanero tequila, pineapple orange rum, and pineapple vodka Tell him what you think!”
6) Asking Opinions/Interaction with Customers
@AmerigoWestEnd is constantly thanking people for coming in, asking how they enjoyed their meals, etc. But not just that, he’s also asking opinions of his customers:
“What color should we paint the building on West End? Seriously. It’s currently gray and green.”
“Thanks for all of the suggestions on the paint color for the building. May be going with hammered steel and rusted copper. Testing this week”
7) Special Events/Specials
And of course it’s important to keep the customers informed on special events, dinner specials, and lunch specials.
“One more bit of shameless marketing: Pinot Noir/Grigio tasting tonight. 4 wines+small plates for $13. Want a fifth wine? Password: Trevor.”
Okay, so maybe this isn’t really necessary in marketing a product, but it definitely makes him approachable: “Sometimes I realize I suck at Twitter”
Now to some full disclosure: I’ve been the recipient of one of the most recent giveaways- a $25 gift certificate! So what did I do with that gift certificate? Well, being the wonderful daughter that I am, I took my parents out to brunch! And a fantastic brunch it was. Not only was the food delicious, but the service was impeccable.
Actually, I’ve always had great experiences at Amerigo, both the West End location and Cool Springs. Since my office is in Cool Springs, it’s often my go-to business lunch spot because the menu has a wide variety of options that will please all kinds of palates. Two of my personal favorites are the Goat Cheese and Walnut Salad (greens with balsamic, tomatoes, red onions, roasted red peppers, goat cheese, roasted walnuts and flame grilled chicken) and the Flame Grilled Salmon (salmon with sun-dried tomato herb butter over black bean salsa with green beans). Oh my, and I definitely can’t forget the bread. Oh, the bread. And the olive oil. Oh me. You’ve found my weakness.
There you go folks. My first restaurant pick for “Tweet Me Right!”. Now it’s your turn to go see first-hand what they’re doing right!
1920 West End Ave.
Nashville, TN 37203
Amerigo Cool Springs
1656 Westgate Cr.
Brentwood, TN 37027
Click here for the Memphis and Jackson, TN location information
And for you Twitterers, be sure to follow @AmerigoWestEnd immediately!